The Becoming Collection
Spring & Summer 2025
The design philosophy behind the Joana Almagro brand embodies a commitment to simplicity, elegance, and exclusivity. Our journey begins with sourcing end-of-line fabrics from distinguished mills in Italy, as well as from Switzerland and London. Now based in Zurich, Switzerland, I have the advantage of easily traveling across the country to discover exquisite, overlooked materials that are often cast aside by factories. Italy, known for its masterfully woven textiles, also provides unique, experimental fabrics that would otherwise be discarded.
At Joana Almagro, our mission is clear: transform these rare and limited fabrics into stunning, handcrafted ensembles. We steer away from mass production, ensuring that each piece in our collection is distinct. This approach guarantees that our clients own truly one-of-a-kind garments. Once a fabric is used up, it paves the way for fresh, innovative designs and collections each season.
The value of our creations is reflected in the meticulous craftsmanship, detailed handwork, and the exclusivity of the materials we select. We want our customers to experience unparalleled luxury and the unique charm of knowing that their clothing is as distinctive as they are.
What sets Joana Almagro apart as a brand is our commitment to forging our own path. Rather than chasing trends, we focus on cultivating a community and crafting timeless pieces that resonate with modern sensibilities. Despite being a young and emerging brand, we stay true to our core values, embracing a style that speaks to the present while maintaining an unmistakable uniqueness.
Our loyal customers understand and appreciate this approach, returning time and again for the distinctiveness and quality we offer. For those yet to discover us, Joana Almagro is a hidden gem waiting to be found—where each piece embodies craftsmanship, originality, and a touch of cool elegance. Join us in spreading love, individuality, and the message that Joana Almagro is #dreamsarehandmade.
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