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ABOUT US

Introducing Joana Almagro, a visionary force in the world of fashion, seamlessly blending Filipino and British influences with a touch of Swiss sophistication. Based in the picturesque city of Zurich, Switzerland, Joana is a dynamic designer renowned for her creative prowess and innovative design concepts.

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A graduate with honors from the esteemed Manchester School of Art in 2016, Joana Almagro brings a wealth of knowledge and a fresh perspective to the fashion landscape. Her designs transcend traditional boundaries, embodying a philosophy rooted in "Vertor Regenerare" — the art of reusing and regenerating materials sourced from the mills of Switzerland and Italy, transforming unwanted or end-of-the-line fabrics into stunning ready-to-wear and demi-couture collections.

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At the heart of Joana's creative process is the commitment to a seasonless concept, where inspirations and desires are reinvented into new collections that defy the constraints of time. Each piece is a testament to the brand's dedication to sustainability, as it breathes new life into materials that would otherwise go to waste.

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Joana Almagro's vision goes beyond the realm of fashion; it's a celebration of empowerment and self-expression. Every design is meticulously crafted to make every woman feel confident and empowered as she expresses her unique style. From everyday moments to extraordinary occasions, Joana Almagro's pieces become an integral part of a woman's daily specials.

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Embodying the spirit of #DREAMSAREHANDMADE,

 

Joana Almagro invites you to join the movement — a movement that embraces creativity, sustainability, and the power of handmade dreams. Experience the allure of Joana Almagro's designs and step into a world where fashion becomes a statement of individuality and a celebration of the extraordinary in the everyday.

FINAL_BEAUTY_2020-09-14 Joana Fashion266
FINAL_BEAUTY_2020-09-14 Joana Fashion266
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